Jamie's Garden
Kids Loyalty Program Design
Jamie’s Garden Collectibles range was available at Woolworths stores nationwide in Australia from 21st May 2014 for six weeks or while stocks lasted. The Jamie’s Garden Collectibles range included 128 stickers featuring fresh produce with special effects such as 3D, thermal ink and scratch and sniff technology. Together with the collectors album it's a journey through Jamie Oliver's garden and it teaches children all about vegetables and growing them.
In a bid to help inspire kids to connect with fresh food, the Jamie’s Garden Collectibles range also contained eight of Jamie’s super power fruit and vegetable plush toys to collect as well as gardening tools and a nifty tin for keeping their collectibles stickers safe.
Customers received one pack of four Jamie’s Garden stickers for every $20 they spend in store. Albums where available in store for $5.
Project for: Woolworths Australia
Developed by: Jamie Oliver & Edison International
Concept and execution: Edison International
Design: Edison International, Plum Design & Urban Emotions
Edison International was commissioned by Woolworths Australia to develop a kids loyalty program to educate children about fresh food and healthy eating. I was commissioned by Edison International to be part of the design team of the whole loyalty program.
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